How to get customer insights without A/B testing
By Daniel Burstein I was pleasantly surprised to be quoted in the highly respected journal of marketing research, “Marketing Sherpa“. SUMMARY: Gain customer insights with customer research even if you […]
What is Professional Development? And Why Do You Need It?
Why Invest in Professional Development for Yourself and Your Staff? Here’s the bottom line – the more you invest in yourself as a business owner, the stronger you will be as a business owner. Remember, Luck = Preparedness + Opportunity. The essence of business development IS becoming prepared.
12 Mistakes That Can Destroy Your Personal Brand
Developing a strong and distinct personal brand is important today, both for businesses and individuals. When it comes to companies, consumers like to feel as though they know the individuals […]
Essential Tips On How To Make Your Business More Human And Likeable
With 70% of Americans actively disengaged from their jobs, creating a workplace environment that employees enjoy is key to providing fulfillment. One step to making your business more likable by employees may have […]
Bad Press Doesn’t Mean The End: What Your Company Can Do To Recover
Imagine the internet and press are abuzz with news about your firm slipping up. Bad press is a crossroads for a brand, one you will have to cross periodically. With the right […]
To Improve Your Marketing, Establish A Connection Rather Than Focus On The Sell
As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published. My answer is #6 […]
Establishing An Emotional Connection With Customers? Here’s How To Adjust Your Strategy
As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published. My answer is #1 […]
12 Days of Monetization via @cyberpr
Last month I was one of twelve guest bloggers for Ariel Hyatt’s CyberPR Music Business blog. Click here to read my article: 12 Days of Monetization: How Do You Get […]
BGE Radio powered by BlogTalk: BGE Presents
Certified Business Coach for the Arts and Entertaiment Industry- Debra Russell joins Jiggy Jag to discuss all the right strategic concepts, Business operations, Marketing, and Branding opportunities that should not […]
Marketing, PR & Promotion on a Budget w/C. Bret Cambell of Middle Tennessee Music (MTM)
Streamed live on Jul 26, 2013 A conversation w/C. Bret Campbell of Middle Tennessee Music. (www.MidTnMusic.com) about marketing, promotions and press on a budget for both Artists & Industry service […]