Imagine the internet and press are abuzz with news about your firm slipping up. Bad press is a crossroads for a brand, one you will have to cross periodically. With the right steps, companies can regain their footing and potentially gain additional goodwill. Mishandling the issue, however, will damage public perception, perhaps permanently.
Members of Forbes Coaches Council talk about their suggestions on how to recover after receiving bad press. My answer is #10 – I hope you get value from it.
