To Improve Your Marketing, Establish A Connection Rather Than Focus On The Sell

As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published.

My answer is #6 – I hope you get value from it!

Marketing’s job isn’t to convince the customer to buy. It’s to create trust and rapport.

This is truly putting the customer’s needs first.

Read more:

https://www.forbes.com/sites/forbescoachescouncil/2017/06/09/to-improve-your-marketing-establish-a-connection-rather-than-focus-on-the-sell/#68369d912772