How to get customer insights without A/B testing
By Daniel Burstein I was pleasantly surprised to be quoted in the highly respected journal of marketing research, “Marketing Sherpa“. SUMMARY: Gain customer insights with customer research even if you […]
15 Nighttime Self-Care Strategies To Get Prepared For A Busy Tomorrow
Sleep is central to self-care, time management and productivity. I was happy to be quoted in this article for the Forbes Coaches Council: Everyone has a long day at work […]
12 Mistakes That Can Destroy Your Personal Brand
Developing a strong and distinct personal brand is important today, both for businesses and individuals. When it comes to companies, consumers like to feel as though they know the individuals […]
15 Ways To Stay Relevant And Find Success As A Salesperson
From changes in technology to evolving social structures, the business landscape today shifts rapidly. While change can be challenging, it also creates opportunity in every entrepreneurial sector, including sales. My […]
11 Nonverbal Ways To Express Empathy And Camaraderie With Your Team
More and more leaders are becoming aware of the role emotional intelligence plays in a successful workplace. Long gone are the days of harsh authority generating positive results – in […]
14 Steps For Creating An Amazing Online Personal Brand
Have you ever searched for a company’s website or social media page only to realize they have neither? If you have, odds are you got the impression they’re either not […]
Bad Quarter? 13 Ways To Restrategize And Recover
While sometimes it is up for debate, it is generally accepted that, eventually, all companies will have a bad quarter. This usually means that goals were not met, especially revenue […]
14 Ways To Stay Productive At Work When You’re Dealing With A Personal Crisis
From the end of a relationship to the death of a loved one, difficult life events can often throw you for a loop and make you less productive at work. […]
Experts Warn of Damage to Transamerica Brand After SEC Action
Transamerica’s latest misstep is the latest in a months-long series of announcements that threaten to tarnish the insurer. What’s important now are the company’s next moves, brand consultants say. On […]
Effective Ways Employers Can Prevent Overworking Their Workforce
Burned-out employees are becoming the norm rather than the exception. According to a report by Harvard Business Review, psychological and physical problems of burned-out employees cost an estimated $125 to […]